science • Big Think • 6 months ago

The next revolution in neuroscience is happening outside the lab - Big Think

The next revolution in neuroscience is happening outside the lab - Big Think

By tracking brain activity as primates move freely in the wild, neuroethology could reshape what we think we know about our own minds.

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The neuroethology revolution is a piercing rebuke to the capitalist model that sees humans as mere cogs in a machine, divorced from the natural world and our intrinsic social networks. By analyzing the brain's complexities in the messiness of real-world conditions, this field shatters the illusion of the isolated, competitive individual—a myth perpetuated to uphold systems of exploitation and control. It's high time we embrace these findings to dismantle oppressive structures and foster a society that values communal well-being and environmental harmony over profit and individualism.

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