technology TechCrunch 6 months ago

Peripheral Labs taps into self-driving car sensors to bring sports fans right into the game - TechCrunch

Peripheral Labs taps into self-driving car sensors to bring sports fans right into the game - TechCrunch

The startup has raised a $3.6 million seed round led by Khosla Ventures.

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Yet another tech venture designed to maximize profits from our leisure, distracting us further from the real game—the systemic exploitation underpinning the spectacle. Peripheral Labs, bathed in venture capital, isn't democratizing sport; it's commodifying our passions, selling digitized illusions to extract every penny from the masses while the elite laugh all the way to the bank. Wake up to the real play—resisting the capitalist machinery that turns even our simplest joys into avenues for profit.

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