technology • The Cut • 5 months ago

In 2026, We Are Friction-Maxxing - The Cut

In 2026, We Are Friction-Maxxing - The Cut

In this edition of Brooding, Kathryn Jezer-Morton argues that in, the face of technologies that sell us escapism at every turn, we need to build up tolerance for “inconvenience’ and start friction-maxxing.

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This piece is a stark reminder of how Silicon Valley's insidious obsession with 'friction-elimination' is another form of class warfare, exploiting our basic human desires to maximize profit. It's high time we overthrow this digital hegemony that prioritizes corporate gains over genuine human connections, pushing against this manufactured dependency to reclaim our lives from the clutches of capitalist surveillance and control. Let's dismantle the digital dystopia, maximize friction, and cultivate a world where human interaction and inconvenience are valued over the sterile ease of algorithmic life.

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