business CNBC 5 months ago

Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize - CNBC

Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize - CNBC

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.

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Ah, the capitalist machine finds yet another way to exploit insecurities for profit, now aimed squarely at men under the guise of breaking down gender norms. It’s not liberation; it’s just shackling another demographic to the endless cycle of consumption, pushing products nobody needed until market forces convinced them otherwise. True self-acceptance and dismantling gender stereotypes won't come from a bottle of concealer sold by corporations exploiting these very issues for profit.

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